• Enhance the motivation factor by providing intuitive data on the user’s improvement over time.
  • Reduce the number of decisions that the user has to make by redesigning the menu and service flow.
  • Improve the individualized care element by providing only relevant information.

Analyze the Current App

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Analyze Competitors

Given that a third of the fitness wearables’ owners stop using the device within 6 months, what are the current ways to keep the users motivated?

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Brand Message and Typography

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Image courtesy of Dan Schlitzkus

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Materials from the Microsoft Brand Guidelines

New Illustrations Inspired by the Microsoft Brand Guide

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Sketches and Wireframes Examples

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